Moschino Spring 2021 Runway Show Captivates

The 2020 Covid-19 pandemic severely impacted many industries, and the fashion industry was among the most affected. Not only did worldwide supply chains slow down or stop, but the most impactful marketing mechanism for the fashion brands, the fashion weeks, had to be shuttered. Rather than be dismayed by the state of world affairs, some fashion brands took this as an opportunity to let their creativity and ingenuity shine. Moschino was the best of them.

Moschino saw the limits imposed by the pandemic as an opportunity to shine. They didn’t just make lemonade out of lemons; they made a light and spongy lemon angel cakes with a sweet and sour lemon confit. For Spring 2020, Moschino created a runway show composed of entirely of marionettes. All the garments and accessories in the collection were painstakingly reproduced on each of the marionette models. Not only did Moschino create marionettes of the models, but they also created marionettes of the audience including many famous celebrities, fashion writers, and fashion influencers. Even the head designer, Jeremy Scott, appeared in puppet-sized glory.